I want you to know that the word discovery and the concept that it embodies is emerging as a key factor in the media needs of the next generation.
Again and again I'm hearing it and discussing what it means with members of the next generation. It's worth your attention.
Generation Y -- the social generation -- relies on each other in ways previous generations could not imagine. Through Facebook and MySpace and the lesser known social websites, this generation learns about music, performers and ordinary people of interest just like themselves.
Do you know that when they date and obviously rank high on their mates&hellip
Recent Posts
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze
- Redeploying Radio Salespeople


