Looks like the folks who run Radio Shack have all of a sudden inherited the terrestrial radio dumb-dumb gene some of the "C" list consolidators have.
They are going to drop "Radio" from their name -- making them known as simply "The Shack".
This all happened after a new ad agency got its hands on the Radio Shack account and decided to make the brand more now sounding.
He's a bunch of bullshit:
The Chief Marketing Officer Greg Stern was quoted in Inside Radio yesterday as saying,
Recent Posts
- Bye Bye Market Managers
- iHeart’s Likely Buyer
- Townsquare’s Mounting Problems
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma