Some of my readers have expressed an interest in learning information I have gleaned from my extensive contact with the next generation regarding their attitudes about terrestrial radio.
As many of you know I have been a professor at the University of Southern California for the past few years and intend to return to USC in the Fall for yet another year. I have said many times that my experience with the youth of the next generation has changed my outlook on all media including traditional but not excluding interactive.
Occasionally a reader of this blog will say to me "tell us something positive". Well, I can't promise&hellip
Recent Posts
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze
- Redeploying Radio Salespeople


