Radio used to be called "Home of the Hits". But not so today as young listeners turn elsewhere for music.
A longtime friend of mine -- a well respected radio figure -- wrote to me the other day that he put the big question to a group of young people 19-24 at the family Thanksgiving celebration. He wanted to know -- where do you get new music?
One young person replied, "...from iTunes, of course". But my friend persisted, "that wasn't my question. My question was where she heard the music that she then purchased from iTunes?"
He reports the answer was radio -- good, old fashioned terrestrial radio. He added&hellip
Recent Posts
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors