I knew this years ago when I arrived on the campus of USC.
I didn't want to believe it. Didn't believe that it was as bad as it has turned out to be, but now the latest Arbitron data is confirming my worst fears -- streaming terrestrial radio is laying an egg on the Internet.
This in spite of all the hype about how certain large conglomerates are increasing their online streaming numbers. In reality they are going from hardly any online listeners to their terrestrial programming to almost hardly any listeners when you compare apples to apples.
How does less than 1% sound?
Online listening to AM/FM stations&hellip
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