Pittman’s Blueprint for iHeart

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  • iHeart is the best large radio group in the industry, so what does its CEO’s plan to stop being a radio company really mean?
  • The biggest reason advertisers won’t buy iHeart ads spurring a decline in revenue.
  • How iHeart plans to change the way it sells radio advertising while holding on to predatory pricing tactics.
  • Why iHeart’s blueprint is a stop gap – here is when new owners are likely to take over. 

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