New research has emerged that shows a very favorable outlook should Apple enter the streaming music business.
This option, while not technically being radio broadcasting, could have a significant impact on radio especially if broadcasters can find no equally attractive alternative.
A market research company called NPD Group polled iTunes users
Recent Posts
- Bye Bye Market Managers
- iHeart’s Likely Buyer
- Townsquare’s Mounting Problems
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma