Nielsen is getting ready to reveal substantial rate increases to its radio clients even as they fight their own financial problems and feed rumors of a sale.
Radio stations would be devasted by these increases which have leaked to our sources as Nielsen ratings is one of the major expenses radio groups can’t easily get out from under.
But it may be even worse than that.
Just how substantial are the planned rate increases – still not revealed to clients.
Are they retroactive under existing contracts or will they be for future deals?
What about diary markets where continuous measurement is the plan?
And what are the 3 likely take it or leave it options for owners who can’t afford the rate hike?
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