Nine Inch Nails is thinking out of the box with its next-generation Radiohead marketing of the band's new 36-track record which was recorded over a ten week period last year.
Where Radiohead shook up the industry with its -- you name the price (or don't pay a price) model, Trent Reznor's group is adding a few more nuances to their attempt.
1. A free download of the first nine cuts.
2. A $5 download for the entire album (well below the Apple iTunes $9.99 industry standard).
3. A $10 double-CD set either on their website or at record stores after April 5th.
4. A $75 deluxe edition including a hardcover&hellip
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