A Washington Post article says "Women who have historically wielded serious power of the purse as consumers are now buying all kinds of technology for their families and themselves, outspending their male counterparts 3 to 2, according to the Consumer Electronics Association." A CEA study earlier this year showed that women prefer their cell phones while men prefer high definition TV. Sterotypical or not -- there is money to be made here expanding beyond the bland mobile phone. Here's the article.
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