Inside Music MediaJerry Del Colliano

I know. I know.

You have a hard time believing that college students -- in this case my students at USC -- can tell you anything you don't already know about programming your stations for them.

In that case, you should stop reading. Scroll down to some other stories you may have missed or page over to a traditional radio trade publication and read how good radio really is and how important HD radio is to attracting the next generation and how everything will be just fine.

On the other hand, if you're one of my thoughtful readers in a position to influence a troubled radio station, I'd like to offer the advice the&hellip