Live Nation’s Risky Strategy

Yesterday, Live Nation, the largest concert promoter in the world announced a 12-year deal to continue its long relationship with the group U2.

Under the terms, Live Nation will lock up rights to produce U2 events, make and sell all its merchandise and handle licensing. U2 also gives up control of its web site and fan club.

What's not included is just as important.

U2 stays with Vivendi's Universal Music Group. In fact the band extended its record label contract last year.

This is opposite of what Madonna did when she previously signed with Live Nation in a broader deal for $120 million starting next year.&hellip