What does it take to pierce the brain of record label executives who keep insisting that subscription models will save the music business?
Last week, SonyBMG jumped aboard the Titanic for another try at offering an unlimited iPod-compatible library of its music for between $9-12 a month.
The plan is likely to sink in Europe before it arrives by lifeboat to this country.
Just what young people want -- one label's music library.
Even if the labels could agree to contribute all their music to a consortium and offer it for the same money, every indication I have is that it will fail.
Cut the price -- and it&hellip
Recent Posts
- It Feels Like Radio Is Giving Up
- Engagement Not Quarter Hour
- A Warning About Radio’s Digital Revenue
- Older Audience Listening Habits Changing
- Paywalls, Subscriptions and Younger Audiences
- Audacy as a Private Company
- Nielsen’s Proposed 3 Minute Quarter Hour
- How Listeners Would Reinvent Radio
- Audacy Eying Townsquare?
- Soros Looking to Become iHeart