Labels About To Eat DRM

Digital Rights Management (DRM) has been a dismal failure. My music industry students at USC knew it before anyone because they are part of the generation that helped neuter it. We know why labels like DRM. It protects their rights and in their fantasy helps sell more music.

Now the labels are getting ready to swallow the bitter pill and give up on trying to manage DRM. It is in their best interest to do it now, but they will probably drag it out. Revenue from digital downloads and mobile content is down. Even iTunes sales are down and if the Christmas spike materializes once the figures are in, the trend is still off.&hellip