I give up.
Go ahead, radio industry -- kill The People Meter. A number of influential executives obviously are intimidated by the digital future so I hope you get what you're asking for.
Friday, New York Attorney General Andrew Cuomo decided to file a lawsuit to block next week's planned rollout of Arbitron's People Meter in the New York market.
No biggie. Small market, that New York.
Not many ad agencies there.
Cuomo is a politician. Worse yet, he's an attorney general -- the job that helps advance political careers (especially in New York). He's pandering to the radio executives and Hispanic&hellip
Recent Posts
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue