You may think it is a big deal that Apple is making significant changes to its iTunes pricing structure, but young people on a whole do not.
And they buy most of the hit music that drives the industry.
Apple announced that variable pricing -- the thing the big labels have been screaming for since iTunes caught on -- is coming in a few months.
There will be three tiers of pricing to replace the single 99 cent standard that Apple has just as strenuously fought to keep.
Until now.
Starting in April the least popular songs on iTunes will cost 69 cents. Others will be priced at 99 cents and the hottest hits&hellip
Recent Posts
- Bye Bye Market Managers
- iHeart’s Likely Buyer
- Townsquare’s Mounting Problems
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma