How to Monetize Podcasting

Adam Carolla, the funny star of radio and television, got 50 million iTunes downloads the first year he became a podcaster.

And he still isn't making money.

That's 50 million downloads -- and chump change for his efforts.

Do you think we broadcasting types need to go back to school to learn media sociology and technology?

Taking nothing away from Carolla or any other podcaster that can attract a following, making money in new media requires breaking away from an unhealthy dependence on spots.

And getting away from the radio model.

With podcasting, you no longer need to follow radio formatics because&hellip

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