At the Arbitron Fly-In yesterday some much needed straight talk from researchers and consultants about how radio has lost a generation of teens. I had my epiphany a number of years ago when I first began teaching at USC. I couldn't believe that the next generation had such high disregard for radio. I couldn't believe that these young people knew Clear Channel -- almost the way I knew Clear Channel and that they didn't much like what Clear Channel was up to. Even though its late, the public outpouring of what radio did -- or more precisely, didn't do -- to lose an entire generation of 12-24's is healthy for radio. After all, you have&hellip
Recent Posts
- Urban One’s High Risk Bet
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze