Inside Music MediaJerry Del Colliano

The radio industry is betting that high definition digital radio will make it more competitive against its perceived threat from satellite radio. Only one problem. The real threat to terrestrial radio is not from satellite radio, but from the next generation of listeners who spend their time listening to music interactively. This next generation -- Generation Y -- has been raised on the Internet and is not enamored of what terrestrial radio has to offer. It's more than whether radio stations cut their commercial loads or add more variety, it's about interactivity. Almost to a person the top executives who run the consolidated&hellip