I just read that CBS has hired away a Google executive as its new CMO for the interactive division. The article, which appeared in Online Media Daily even went so far as to point to this as "another sign that CBS is serious about becoming a digital media powerhouse".
Oh really?
It seems to me like a bad case of -- let's call it -- Google eyes on the part of traditional media.
Google, the well-run interactive media giant, has taken on everyone and won -- so far at least. And where they came up short,&hellip
Recent Posts
- The Company Cleaning iHeart’s Clock
- The End of Consolidation
- The Return of Payola
- iHeart Scraping Competitors’ Business
- The Hurry-Up Cumulus Bankruptcy Plan
- Urban One’s Managed Decline
- An Urgent Behind-the-Scenes Cumulus Pivot
- GM Secretly Taking Back In-car Entertainment
- The Podcast Reckoning
- Beasley’s Nepo Problem


