Twenty-one Los Angeles stations have a cume of over one million according to the Arbitron Portable People Meter.
By comparison the diary method reports ten.
Twenty one -- or ten?
Which would you choose?
Don't ask Bob Neil or his band of die-hard diary proponents. They want the People Meter -- their way -- perfect.
And on their timetable - which seems to some as never.
The radio industry is in the tank -- along with other advertising-related businesses. If someone could show you a way to report larger audiences just by improving the methodology, wouldn't you be interested?
You'd think so. But&hellip
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