Utilizing HD Radio for additional revenue opportunities other than audio programming is more promising than traditional broadcasting applications.
Engineers have been busily at work on this functionality. Mobile tests were done by iBiquity in Chicago that proved no loss of service or dropped data.
This is good because HD Radio's chances of making it to prime time are slim to none -- and you know what they say about slim.
HD -- high definition, as they erroneously call it -- is too late to the party. The industry and a bevy of engineering companies fought the good fight to get what they wanted and by the time they&hellip
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