Traditional television networks are beginning to discover the joys of streaming video preceded by a forced-view commercial. Disney CFO Tom Staggs has been quoted as saying that he's impressed with the online stats -- where viewers have to watch the ads. No fast-forwarding allowed. He says 87% of the viewers who downloaded ABC.com shows can even recall the sponsors name -- that is nearly double that of TV. Is this a love affair in the making? Yes and no. The networks have been fighting TiVo and DVRs to no avail. Now, if this is any indication, they may learn to love streaming and the revenue they can derive from its associated&hellip
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible