<
br />Last week Jupiter Research came out with some new research that pandered to the radio industry -- reassuring it that radio is the most powerful means of music discovery.
They assert that "Even among the 8% classified as trend setters because of their influence over other music users, radio, at 59%, is second only to recommendations from friends, 62%, in introducing them to new music" -- is just plain wrong.
And it's incorrect to think radio drives music sales the way it used to.
Radio still has a significant influence on Hispanic music and to some extent Hip-Hop. Hispanic listeners continue to love the radio&hellip
Recent Posts
- Urban One’s High Risk Bet
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze