<
br />Last week Jupiter Research came out with some new research that pandered to the radio industry -- reassuring it that radio is the most powerful means of music discovery.
They assert that "Even among the 8% classified as trend setters because of their influence over other music users, radio, at 59%, is second only to recommendations from friends, 62%, in introducing them to new music" -- is just plain wrong.
And it's incorrect to think radio drives music sales the way it used to.
Radio still has a significant influence on Hispanic music and to some extent Hip-Hop. Hispanic listeners continue to love the radio&hellip
Recent Posts
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors