<
br />Last week Jupiter Research came out with some new research that pandered to the radio industry -- reassuring it that radio is the most powerful means of music discovery.
They assert that "Even among the 8% classified as trend setters because of their influence over other music users, radio, at 59%, is second only to recommendations from friends, 62%, in introducing them to new music" -- is just plain wrong.
And it's incorrect to think radio drives music sales the way it used to.
Radio still has a significant influence on Hispanic music and to some extent Hip-Hop. Hispanic listeners continue to love the radio&hellip
Recent Posts
- Radio Lenders Getting Aggressive
- Threat to Beasley Family Ownership
- The Ruthless Gutting of CBS Radio
- Soros’ Audacy Exit Strategy
- Private Equity Playbook for Radio Has Shifted
- Townsquare One Year from Today
- Beasley on the Audit Hot Seat
- Walls Closing in on Saga
- Spotify’s Attack on 20% of Local Radio Dollars
- A Beasley Move Away from Radio