The radio industry is about to do it again -- ready, aim, fire -- shoot itself in the foot.
For an industry that used to do research and presumably knew how to read it, many radio groups are now overreacting to Portable People Meter (PPM) dynamics by cutting the talk and playing more music.
It's never wrong to play a lot of music.
But when there are iPods and cell phones, laptops and WiFi why is radio trying to do less personality?
Two reasons:
1. It's cheaper (music played with voice tracking is downright cheap and boring radio). When was the last time anyone ever&hellip
Recent Posts
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown
- The Major Market Selloff
- Salem’s $31 Million “Inside Job”
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?
- Beasley’s Hall Pass
- iHeart’s Q1 Growth Masks Profitability Decay
- Townsquare’s Deceiving Earnings Report
- Radio's New Global Capital Play