Inside Music MediaJerry Del Colliano

The radio industry is about to do it again -- ready, aim, fire -- shoot itself in the foot.

For an industry that used to do research and presumably knew how to read it, many radio groups are now overreacting to Portable People Meter (PPM) dynamics by cutting the talk and playing more music.

It's never wrong to play a lot of music.

But when there are iPods and cell phones, laptops and WiFi why is radio trying to do less personality?

Two reasons:

1. It's cheaper (music played with voice tracking is downright cheap and boring radio). When was the last time anyone ever&hellip