Disney Gets The Last Laugh

Could it possibly be that Disney did something right when everyone else thought they were doing everything wrong?

Radio Disney, the kids radio format, may now find a reportable audience when Arbitron's Portable People Meter (PPM) is set to become the new standard in audience ratings. The meter measures all media within its path and kids don't have to fill out diaries. Their listening can now count.

Formerly, Radio Disney was the joke of consolidation.

A bunch of AM stations with horrible signals patched together to offer the Disney kids programming to the tween-agers. This in spite of the fact that the quality of the&hellip