I suspect the radio industry is getting the wool pulled over its eyes by the likes of the Dickey brothers and Nielsen.
The Dickey's have been publicly leading a crusade for -- let's call it what it really is -- cheaper audience ratings for some of its smaller markets. If you believe that better ratings were their main motivation, I have a three week old cheesesteak that I found under the seat at a Flyers game that I'd like to sell you.
The Dickey's did all the right things -- bid it out, try to build industry support from small market operators.
Now we know -- the REST of the story (as Paul Harvey likes to call&hellip
Recent Posts
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors