Inside Music MediaJerry Del Colliano

I suspect the radio industry is getting the wool pulled over its eyes by the likes of the Dickey brothers and Nielsen.

The Dickey's have been publicly leading a crusade for -- let's call it what it really is -- cheaper audience ratings for some of its smaller markets. If you believe that better ratings were their main motivation, I have a three week old cheesesteak that I found under the seat at a Flyers game that I'd like to sell you.

The Dickey's did all the right things -- bid it out, try to build industry support from small market operators.

Now we know -- the REST of the story (as Paul Harvey likes to call&hellip