Inside Music MediaJerry Del Colliano

Cumulus talk ratings are tanking as each new Nielsen market is issued this week.

Lew Dickey is taking “other” brother John to the woodshed.

Heads are going to roll.

But they won’t be John Dickey’s.

Or Benedict Arnold McVay.

This is getting embarrassing now and Lew has had enough.

But wait.

The cure may be worse than the disease as you’re about to find out.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. The surprising “savior” Lew has identified to turn his failing talk stations around on a dime – his identity is revealed here.
2. The high profile hiring of Congressman Mike Rogers is ready to take a radical turn.
3. A big Cumulus talk firing is coming soon – big.
4. How bad blood between the Dickeys and some of their talk talent is killing the format.
5. Where the next batch of Cumulus talkers will come from.
6. How the demise of WABC could take down the entire talk format.

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