Inside Music MediaJerry Del Colliano

If you take Cumulus CEO Lew Dickey at face value, his vision of radio is kind of non-local, operated with efficiencies through central command in Atlanta and based on a selling model that only Mr. Burns could like.

I say that because evidence is leaking from Cumulus markets that even if you are a Dickey Nation true-believer you are not immune to getting screwed.

Light the coals, the Cumulus sweat lodge is in operation (and I say that with all due respect to legitimate religious sweat lodges not the ones making the headlines lately).

At the heart of the issue is turning radio into a commodity business.

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