Cumulus Eyes Moving to Inside Sales

Managers within Cumulus fear that the company has decided on taking its sales force inside.

Among their concerns: that local Cumulus markets will someday no longer have outside sales reps.

Instead, they expect Cumulus to substitute an inside sales team based at their Atlanta headquarters calling on business all over the country.

One executive, speaking on the condition of anonymity because of the fear of retribution said, "No legitimate local business owner will advertise with a radio station conglomerate in Atlanta when they are used to negotiating one on one with a local sales professional".

Why the move to&hellip