I get how the major consolidators want to dilute local radio in favor of a cheaper national platform.
And how they see hundreds of their radio stations serving as cheap price point delivery vehicles for major advertisers like Home Depot and Wal-Mart.
I get it, but I don't like it.
It's shortsighted and eventually destructive to the radio industry.
But what I don't get is the mean gene that the three leading unemployers in the radio industry possess.
Take Cumulus.
Please.
So terminator Gary Pizzati arrives at a sales meeting in Fayetteville, NC Wednesday morning. You may remember Pizzati who,&hellip
Recent Posts
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze
- Redeploying Radio Salespeople