Numbers don’t lie, but the RAB well, changes the rules.
For the best glimpse at the year that killed the radio industry, look what they are covering up.
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- How the RAB has skillfully but erroneously misled the industry total revenue.
- The three random categories that did not get counted in 2008 but are propping up in first quarter figures for 2014.
- Why the radio industry is tanking when it should be on fire.
- The most deceitful number that cannibalizes spot radio to create a new category of revenue.
- The startling amount radio groups are spending on the one source of revenue that is skyrocketing.
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