Content and Branding — Pleeease!

I have to laugh when I see how the traditional media business is responding to the awesome attack of interactive media on their space.

When they are not doing next to nothing to respond, they are busy creating content and brand managers to take them into the new age. Now the thought is a a good one -- make your comprehensive content and marketing come together under one person. But in my view they are doing this in name only.

We already have such a person in terrestrial broadcasting. That's the program director. It's cool and everything to elevate programming to "branding" but the nomenclature is not the solution. It&hellip