The Less Is More people have done it again.
The latest twist from Albert Einstein Hogan is: advertisers making less, get to pay Clear Channel more.
Here's what one of my Clear Channel Repeater Reporters said in a recent email:
"Don't know if you know this but - CC raised spot rates in THIS economy - it was mandatory. Now, I am well aware this company was the cause of eroding spot rates all over the country (and why smaller companies hated us so much - they had to do the same to compete), but I'd like to know when they're going to stop treating every group/market in a one-size-fits-all way".
Well, I can&hellip
Recent Posts
- YouTube’s NFL Power Play Isn’t Just a TV Problem — It’s a Radio Warning Shot
- Townsquare’s “Digital First” Problem
- Warshaw’s Next Acquisition After Alpha
- iHeart’s Cash Burn
- Beasley Financial Health Warrants Close Monitoring
- iHeart Secretly Offshoring Operations
- Making Sense of the Connoisseur/Alpha Deal
- Defunding Public Radio’s Effect on Commercial Stations
- More Cumulus Station Shutdowns
- The Nielsen 3 Minute Rule May Backfire