Inside Music MediaJerry Del Colliano

The Arbitron diary system is history in Philadelphia, the first People Meter market. Philly has long been a test market for Arbitron in the development of The People Meter, a technology that should have been implemented years ago. There is no reason under the sun except for perhaps pricing that any broadcaster would choose a paper diary over this advancement. And doing ratings on the cheap was never a good investment for the industry.

You'd have to give Arbitron an A for persistence and you'd have to give Clear Channel an F for putting the radio industry's interests ahead of its own.

Clear Channel certainly has the&hellip