The Arbitron diary system is history in Philadelphia, the first People Meter market. Philly has long been a test market for Arbitron in the development of The People Meter, a technology that should have been implemented years ago. There is no reason under the sun except for perhaps pricing that any broadcaster would choose a paper diary over this advancement. And doing ratings on the cheap was never a good investment for the industry.
You'd have to give Arbitron an A for persistence and you'd have to give Clear Channel an F for putting the radio industry's interests ahead of its own.
Clear Channel certainly has the&hellip
Recent Posts
- Salem’s $31 Million “Inside Job”
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?
- Beasley’s Hall Pass
- iHeart’s Q1 Growth Masks Profitability Decay
- Townsquare’s Deceiving Earnings Report
- Radio's New Global Capital Play
- Why Billionaires Keep Buying Dying Linear Media
- How Radio Is Dealing with Fake AI Music
- How to Make Pittman & Berner Money