The high profile switch of WCBS-FM from its "Jack" format back to oldies is going to require very carefully considered programming moves to be successful in the long run.
What CBS is doing today is introducing to New York City the classic hits concept that has been working very well in some of their other markets. New York, you remember, is where disenfranchised oldies listeners have literally willed their oldies station back on the air.
That is, if it is their station -- the one they remember. Two years time can blur the memory. Will CBS-FM be as listeners hold it in their memory without most of the air talent they&hellip
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