Name 2 things the radio industry innovated in the last ten years.
Okay, name one.
Same for TV and the music industry.
They wonder why they are reporting losing revenue numbers, getting clobbered by amateurs in digital media and the answer is right in front of their faces.
Steal a page from Apple Pay to get your creative juices flowing.
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- The two most essential mediums that young audiences like so much they will actually pay for it – that’s right, pay.
- YouTube is the new Top 40 radio to teens so how about the new YouTube paid subscription service – will it fly?
- Cable will die but here are two TV networks that will thrive in spite of it – take notes.
- Taylor Swift vs. Spotify will backfire and here’s why.
- Here is the litmus test to see if your station will have any chance gaining a substantial young audience. Take it and find out if you have a future with 95 million on-demand listeners.
- But most importantly – why you should teach your employees all about Apple Pay to inspire innovation.
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