GM is cutting its ad expenditures by a whopping $600 million. Inside Radio reports that powerful ad exec Betsy Lazar told the Radio Advertising Bureau convention that business as usual won't win GM's business.
What does she mean?
No lazy 30 second ad pitches.
She wants ideas that show involvement by the station. Imagine. This from an industry that is flirting with letting Google automate its ad selling to cut costs. To radio's credit it may be flirting but it hasn't proposed marriage or even an affair with Google. Those who work in radio know that if radio is anything it is a one-on-one relationship with the&hellip