There is growing evidence that radio consolidators are moving to expand virtual voice tracking as a way of continuing to cut costs.
Voice tracking, of course, is the process of using one voice to record many pieces of content to make radio sound live.
Once the weather forecast says
Recent Posts
- The Fake Money Propping iHeart
- Cumulus Bankruptcy: What Could Go Wrong
- iHeart To Outsource Its Sales Departments
- How Radio CEOs Get Bonuses for Bankruptcy
- Cumulus Bankruptcy About to Trigger
- Unintended Consequences of More Deregulation
- A death trap for conservative talk radio
- The Poison Competitors are Using Against Cumulus
- Will Beasley Sell Philly or Boston?
- The College Radio Comeback