Inside Music MediaJerry Del Colliano

I feel dirty saying anything against Google, but I am worried about my friends in the radio industry. Radio is ice cold and Google is red hot. I've written previously about how the radio industry should beware of geeks bearing gifts (i.e., online bidding for radio time). I'm happy the early experiments seem to please the terrestrial broadcasters participating in the Google initiative, but they are frankly hard put for good news these days. I believe if this thing catches on, it will do more damage than good. Let me make my case. The Google radio ad system reaches out to anyone who wants to advertise on radio. They bid for ads (and&hellip