It doesn't take long to figure out that the next generation doesn't like advertising.
Its curious because their world -- the Internet -- is cluttered with ads, search results, links, videos, pop-ups and the like from companies desperate to get through to them.
TV isn't getting the job done.
Radio? Forget about it. Any medium that thinks six commercials in a cluster will be heard is mistaken. It is a miracle that radio got away with it so long.
The Clear Channel of their world is Google -- the search giant you can't ignore. Google seems to be on a mission to be everywhere with its search-based advertising and&hellip
Recent Posts
- Cumulus Expense Cuts Coming
- Beasley Tees Up Pre-Bankruptcy
- The Risky Cumulus Re-fi
- Will the Soros/Cumulus Rollup Succeed?
- The Meaning of Vinyl Outselling CDs
- Alfred is Looking After Alfred (Not Urban One)
- Details in the Audacy/Cumulus Rollup
- The P1 Podcast Model of the Future
- Tough Times Ahead for iHeart
- Nielsen’s Ties to Boeing