Their lifestyle and preference are changing and they want morning shows to reflect their needs.
They want a more significant role for women in the morning drive.
This is in conflict with radio groups that are cutting expenses and either reducing the morning teams or promoting second tier talent to replace more expensive stars.
In-demo listeners appear to want a woman lead in the mornings. But what is surprising is what they want as a supporting cast. We’ll be addressing this at our conference – less than two months from today.
Listeners don’t want or need the services that morning shows have embraced for decades because their phones now provide those services on-demand.
Yet, there is a list of things that they want if they are going to continue listening to their favorite radio morning show.
5 things to be exact.
Responding to these 5 things will make all the difference to morning shows.
Surprising new evidence about news.
Those music star interviews are showing a decline. We can now track station ratings that have access to recording stars that are losing ratings hand over first.
To what?
To morning shows that most programmers – not all, but most – can’t believe an audience would want.
Not even comedy in the morning is untouched by changing audience attitudes.
That’s why we’re going to present the information and discuss the best options before stations see more audience erosion in the time period they can least afford it.
As mornings go, so goes the station – and the station’s revenue.
Check your calendar, reserve a seat and join this critical discussion.
Inquire about group rates (50% off everyone in your station’s group).
Other compelling topics we will cover:
How To Get More Advertisers To Re-Up
How To Shut Down Rate Cutters
The 5 Keys To Millennial Listeners
Explained: The Killer “Pay Down College Loan” Promotion (And How to Get Your Advertisers To Pay For It)
Reducing Commercial Clutter Without Cutting Spot Load (3 New Ideas)
Revealed: Feed Attention Deficit for Longer Listening
Add $100-500,000 a Year Making Short-Form Videos
Save AM By Going All Podcasting All the Time
What Listeners Now Want From Morning Shows
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