Inside Music MediaJerry Del Colliano

New incentives. New titles. Faux respect.   How iHeart will pull this off without account executives catching on.

I discovered a chilling, cold-blooded plan (even for a radio consolidator) to force their sellers to dig their own graves before firing them.

iHeart thinks spending a little extra money to fool sellers into thinking they will keep their jobs is worth it even as the company goes deeper into debt.

The clock is ticking so this plan is being fast tracked.

You’ll read a few thoughts on…

• Just exactly how iHeart will win enthusiastic cooperation of unsuspecting salespeople to help them transition to programmatic buying.
• How iHeart intends to make it look like their jobs will be spared.
• Unbelievable new incentives unprecedented for radio that will be implemented. Not just getting laid off. Fooling them into thinking they are safe.
• The test market where iHeart is rolling out the first wave of career grave digging. Yes, it’s already happening and you should know about it.
• Their time frame for the expedited switch from direct to automated selling.
• The next major radio group to go next without such generous incentives to unknowingly eliminate their own jobs.   You’ll be surprised.

The answers start here.

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Please save the date -- April 6, 2016 for my next Media Solutions Conference in Philadelphia.

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