Inside Music MediaJerry Del Colliano

Radio is in a bad place right now.

Dumbed down programming and fire sale ad prices.

By example Tim Cook shows radio how to handle what promises to kill the industry.

Apple is writing that textbook in real time.

Take notes.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. How to operate in an industry where competitors are driving down ad rates.
2. The partnership you never see in radio that is becoming necessary.
3. If Apple adapted to the loss of Steve Jobs, how can radio recover from its 10-year brain drain.
4. Best advice of how to get investment bank owners to stop cutting and start investing.
5. Who wins, the seller of a radio station or the buyer – hear the answer from Peter Drucker, the Father of Modern Management, to an audience of radio executives.

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