Inside Music MediaJerry Del Colliano

50% of all radio commercials don’t pay for themselves when advertisers buy spots on your station.

You can add 30% more effectiveness by doing one thing that is almost never done and yet research confirms this strategy’s effectiveness.

And another 20% can be added in the way you deal with price.

Warning:  low rates are as bad as high rates.

If you’re open to changing the way you deal with the pricing of your station’s commercials, you actually add value.

In a world where broadcast groups now have to back out political advertising from their previous year’s comparables in order to at least look like they are not missing their budgets by too much, there has to be a better way.

That’s why I have asked More FM, Philadelphia owner Jerry Lee to address these issues at my March Philly meeting.  He owns the perennial top billing radio station in the market and has for years.

If the time is right for you to look for a new and effective way to add advertising revenue, you will value what Lee is going to share in a rare public appearance.

A game plan for making radio advertising so much more effective that your most important advertisers will divert budgets from television and digital to spend more with you.

This is happening right now at More FM but it doesn’t occur when it’s radio sales as usual.

You’ll leave with action steps that Jerry Lee is preparing for conference attendees to deliver better results and gain a larger chunk of the budget for radio. 

The honest truth is that there are just not enough new radio accounts available to make up for what is getting lost to digital. 

As you will learn, increasing the buy from a group of solid advertisers can more than make up for the ad revenue you may be losing.

Here’s a sampling of the 7 critical areas that matter most to broadcasters and digital entrepreneurs in the year ahead that will also be covered:

1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Jerry Lee will be there to give you the edge in helping advertisers do better so they spend more with you like they do with him in Philly.  He’s even bringing valuable handouts that only you will receive. 

Sean Hannity will join us live not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in Philly March 26^th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel mention you’ve registered for the “Media Solutions Conference” to see if they have any rooms left in the special rate block.

Breakfast, lunch and all breaks included.  Starting time: 8am.  Ends 4pm.