Inside Music MediaJerry Del Colliano

Time shifting is here.

Binge TV watching.  On-demand consumption of content.  The explosion of time shifted DVR watching of network programs.

Live is out. 

On-demand in.

This presents a great opportunity to radio where everything still starts on the top of the hour even though listeners don’t.  Where programming decisions are made for how they will help Nielsen ratings rather than how they will affect audiences who access content on their terms not ours.

All this is going to have to change.  Radio will have to learn how to time shift as well or fall further behind.

But there are major hazards ahead.

Radio people think time shifting is podcasting or making some radio content (or all) available on a delayed basis.  Some erroneously think it is delay streaming of terrestrial content.

It’s the other way around.

Radio will need to do the best on-air broadcasting it has ever done – and it’s safe to say that is not happening in the era of consolidation.

And what’s more, radio stations will have to master the fine art of creating short form content for hungry on-demand listeners who are time shifting everything else and will expect it of radio if radio is to remain relevant.

Creating a new kind of short form content for time shifted audiences is in the curriculum at the 2014 Media Solutions Conference March 26^th in Philadelphia.

Media Solutions Conference Curriculum:

1.  Disrupt your radio station

Blow it up without losing your loyal fans.  Gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does.  Study the plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.

2.  Master digital

Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan.

3.  Most effective social media strategies

Social media shakeup alert!  Instagram is ousting Facebook.  Twitter is in trouble despite its IPO.  Horror of all horrors – texting with pictures is where you should be but social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up.

4.  Reverse the decline of radio listening

Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo.  We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.

5.  Succeed at short form video

No matter what kind of content you create, it must include short form video.  But short form video is no longer your children’s YouTube.  There are new risks, new rewards and endless ways to create video content that is compelling and financially rewarding.  We will cover it.

6.  Engaging 80 million Millennials

They hate radio.  And use music like toothpaste.  But there is a way to engage Millennials.  I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo.  You’ll come away knowing their hot buttons and their turn offs.

7.  Time shifting radio

All content must be available on-demand – everything.  The audience is demanding it and every medium except radio is responding.  How to create time shifted radio content.  Whether to rely on over-the-air broadcasts for time shifting or create new content.  How to market time shifting as a new stream of revenue. Go to school on time shifting.

This is a valuable one-day seminar presented by Jerry Del Colliano March 26, 2014 at the Rittenhouse Hotel, Philadelphia with the assistance of clinical guest faculty.

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