Inside Music MediaJerry Del Colliano

Yesterday I wrote about Radio's Lost Generation -- how they are so different sociologically and technologically speaking.

But there also remains the issue of available radio listeners.

You know, the Gen Xers and Baby Boomers who want to listen to radio programming and like it.

They are also being misunderstood and it might be worthwhile to take a look-see as to what can be done to keep them.

Traditional wisdom is that Gen X and Baby Boomers will always be radio listeners.

Then again, radio CEOs thought the same thing about Gen Y -- and they let them get away.

So much for traditional&hellip