Today, Steve Jobs will finally tell us what the much anticipated Apple tablet is all about.
A lesson for the advertising community: appreciate the value of silence.
Steve Jobs has gotten millions of dollars worth of free publicity from a product that consumers have imagined. Apple has had help from the media but not since the introduction of the iPhone have consumers been so spellbound.
I have seen some estimate that Jobs has already garnered $40 million worth of free publicity.
Wow!
Of course the radio industry should be taking this product introduction very seriously because what Apple does from now on&hellip
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible